Naughtyfish

We were engaged to design visual identity to better reflect the evolved activities of the organisation.

One of the key components of the identity is the ‘data cloud’ which dances around in a kind of random dot storm. The cloud serves as a metaphor for the large amount of dynamic data that Sirca refines and distills every day. The animation is paused and the resulting stop frame is used as the basis of the logo/graphic symbol. Because of its random nature, the results are never exactly the same.