Moonlight Cinema is Australia’s largest outdoor cinema, it is held during summer in some of the countries most beautiful national parks. This media kit was created to attract sponsorships and advertising for the event.
A big part of the Moonlight experience is the picnics that the audience bring while they socialise with friends and family on the grass. Tradionally, picnics would be packed up and tied in a blanket and taken to the picnic spot. We tried to recreate that experience.