Naughtyfish

We aim to create work that moves people – the client, audience and creators of the work should find the process and results fulfilling.

Our studio is structured in a way that allows clients direct access to the creatives working on a project. We have found that this partnership method of working ensures better communication, a more streamlined process, and ultimately better results.

Through our process we gain an understanding of the essence of our client’s businesses, and then translate this understanding into clear and effective communication.

We believe that design should be simple and relevant and we believe in the power of ideas to solve problems and create points of difference. We don’t offer a house style, but instead develop and utilise an appropriate and unique visual language for your product or service.
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For creative work to be effective, it must strike a balance between strategy and innovation. We have distilled the essence of our creative approach into the words thoughtful and playful

Thoughtful
We believe in the power of a great idea. For us the best ideas happen when we have all the facts, when we understand what needs to be achieved. This understanding is the fodder of great work. Ideas create points of difference, they feed insights. Therefore access to information, research, and people is vital for success.

Playful
Play is an important part of the creative process. It allows us to discover new ways of doing things. Like the fish* in our brand story, we are constantly evolving–learning, responding to change, change in technology, thought and society. We don’t believe in a formulaic approach to design, every task is different, we drop our preconceptions at the start of every project and we let the answers determine the best way to go.